15038-Compendium Case Study-18kSupercharge Marketing Efforts
Compendium had been looking for a cost-effective method to increase the impact of their direct mail marketing in order to improve sales. A large part of their lead generation came from a direct mail program, yet they needed a way to capture the attention of their prospective clients in a more unique way in order to increase the possibility for new business.
Compendium decided to customize a co-branded $25 Restaurant.com Gift Card to include in all direct mail marketing. They realized these cards would capture the recipients’ attention and catch their interest. These co-branded gift cards kept their name and branding in front of all recipients and reminded them of their business again when the recipients used the gift cards. Due to Restaurant.com’s national Restaurant Partner base of over 18,000 locations, Compendium could use this one campaign across the board in every state.
The co-branded gift cards increased closing rates of all new business meetings by over 6%. During these meetings, they often heard, “The Restaurant.com Gift Card was really creative and definitely got my attention!” Due to the success of this experience with Restaurant.com, these co-branded gift cards have become standard in all of Compendium direct mail campaigns for customer retention and customer promotion. They have proven to be the perfect addition.